SHIMLA: Director General of EPCH Rakesh Kumar presented the roadmap for the development and promotion of handicrafts and handloom sector in Himachal Pradesh at a meeting held in Shimla convened by Himachal Government. The meeting was chaired by Shrikant Baldi, Chief Secretary, Himachal Pradesh. The objective of the meeting was to design the road map for development of handicrafts and handloom sector in Himachal Pradesh by integration of craftpersons and weavers, identification of locations for setting up of common facility centre for providing training facilities on improved tools/handlooms, availability of quality raw material, adequate handholding to continue with the existing production activities and promotion of entrepreneurship in crafts production and marketing.
Rakesh Kumar, DG – EPCH made a presentation focussing on the need to create the product as per market trends, designs, tastes and preferences of the buying community rather than the products which are being produced by the artisans for generations. Kumar elaborated various initiatives undertaken by EPCH in different clusters of Narsapur, Jodhpur, Jaipur and Saharanpur etc. for upgradation of the product produced by the artisans and explained about Council’s recent initiative with artisans of Mana village[last village of India China border] and Barmer wherein craftpersons from two regions came together to create beautiful garments from the traditional shawls made by artisans of Mana Village. Since Himachal Pradesh has a variety of handicrafts and handlooms, it is important that proper handholding and design and product development intervention, similar to initiative in Mana Village, is required in Himachal Pradesh.
Identification of craftpersons and clusters for necessary intervention would the first step in this direction Kumar further said. The council will be happy to engage with government of Himachal Pradesh and would certainly work closely with the artisans and Entrepreneurs of Himachal Pradesh in order for them to gain maximum from the experience and expertise of EPCH in this field in India and in the international market said Shri Rakesh Kumar, DG – EPCH. Chief Secretary, Himachal Pradesh appreciated EPCH’s efforts and was very receptive to the idea that products of Himachal Pradesh are to be made for International buyers as per designs in vogue in International markets.
Ms. Aditi Das Rout, Textiles Advisor, Ministry of Textiles while speaking in the meeting said that in order to give marketing opportunities to the artisans/craftspersons of Himachal Pradesh, they should be encouraged to participate in domestic as well as International shows. She also welcomed the Govt. of Himachal Pradesh to participate in the forthcoming Textiles show being organised by Ministry of Textiles likely to be held in the month of July, 2020. Himachal Pradesh is a hilly state having various crafts skills like chamba painting, embroidery, handcrafted textiles, bamboo craft, chamba rumal, kullu & kinori shawl, kangra painting, tribal jewellery and many more. The crafts are produced by around 60,000 artisans from clusters like Chamba, Kangra, Kullu and Kinnor, Sujanpur, Bilaspur etc.