New Delhi: 49th edition of IHGF-DELHI FAIR goes virtual. It is the world’s largest congregation of handicrafts exporters under one roof duly recognised by Limca Book of World’s records. Since Covid pandemic has restricted the movement of individuals across countries, EPCH introduced digital platform of virtual fair and hence launched the 49th edition of IHGF Delhi Fair on virtual platform scheduled from 13-18 July 20 said Ravi K. Passi, Chairman – EPCH. Passi further said that India’s diversity is very well reflected in the wide range of handicrafts products produced in every nook and corner of the country with over 7 million artisans engaged in production and also earning much needed foreign exchange for the country. The handicrafts sector makes use of the indigenous raw material with minimal import content and low capital investment keeping the tradition of magic of gifted hands alive.
Product categories such as Houseware, Bathroom accessories, lawn, garden ornaments & accessories, lamps, lighting & accessories, furniture, furniture hardware & accessories, home furnishing & madeups, Carpets, rugs and floorings, fashion jewellery & Accessories, decorative, gifts including corporate gifts, Christmas & festive décor, hand made paper, gift wraps & ribbons including soft toys and candles, incense sticks, potpourri, aromatics, yoga, meditation and healing items will be on display by more than 1500 member exporters of the Council in the 49th edition of the show. Though it’s a new platform, it is expected that large numbers of overseas buyers from across the globe which includes wholesalers, distributors, chain stores, departmental stores, retailers, mail order companies, brand owners, buying houses and designers and trend forecasters will be visiting the show to source their requirement. For inviting buyers, EPCH has done exclusive publicity through emailers, online banners, social media, tele calling and by also involving Indian missions and embassies abroad to promote the show, said Rakesh Kumar, DG – EPCH.